Barley Still an Untapped Ancient Grain
by Charlie Ross, Chief Business Officer of EverGrain Ingredients
Originally published by Food and Beverage Insider
Among food and beverage brands, interest in barley is growing due to label-friendliness with consumers and versatility across many categories. Furthermore, barley has a strong sustainability story that can provide a genuine position that appeals to many consumers. For these and other reasons, brands are turning to barley to expand their portfolios with applications that appeal to the health-minded and environmentally conscious consumer.
Charlie Ross, EverGrain Ingredients' chief business officer, is seasoned in the business-to-business (B2B) ingredient industry, focused on functional foods for more than 20 years. He's a recognized expert in business turnarounds and designing go-to-market capabilities. Ross’ experience ranges from leading startup ingredient businesses to reinvigorating mature and global billion-dollar plant ingredient businesses.
