Big Interview: Giorgio D'Aprile, Senior Marketing Director EMEA, Timberland

By Sahar Nazir
Nov 20, 2020 12:00 PM ET

Timberland, a brand known for its yellow boots initially made for construction workers, recently launched a three-year sustainable partnership with Westfield London. Senior marketing director Giorgio D'Aprile talks about how the retailer has been trading through the Covid-19 pandemic.


“It’s been quite an interesting last four years.”

In the time since joining Timberland as its EMEA senior marketing director in April 2016, Giorgio D’Aprile has since experienced a shift in digital retailing. This has particularly been the case in last eight months or so, thanks to the Covid-19 pandemic.

Under his leadership, Timberland has launched more intense strategies for its ecommerce and bricks-and-mortar stores as it aims to gain more engagement with shoppers. The new consumer targets and brand vision of the footwear retailer includes launching new store concepts, such as the recent flagship opening on London’s renowned Carnaby Street.

Read more