Can What We Buy Help Save Forests?

The choices we make as consumers can make a big difference in protecting forests and creating better lives for the people who live and work in them.
Apr 29, 2019 9:25 AM ET

Ever heard of the Forest Stewardship Council or the Rainforest Alliance? Maybe not. But if you look, you may see logos for these leading environmental groups on some of your favorite paper products. For many consumers, this may be surprisingly good news: the products we prefer to buy for their quality, durability and softness may also help us help preserve the planet and support a better way of life for countless workers and their families.

Favored for the superior softness, durability, and efficiency that help us to ‘enjoy the go,’ all of Procter & Gamble’s Charmin varieties are not only produced using a propriety technology that ensures their superior feel and function, they’re also responsibly sourced. One hundred percent of Charmin’s pulp fiber is third-party-certified and all Charmin products carry FSC and Rainforest Alliance logos.

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