GE Walks Its Talk on Sustainability, Says 2012 Sustainability Leadership Report
In the 2012 Sustainability Leadership Report from Brandlogic and CRD Analytics, AXA, Coca-Cola, Deustche Bank, EADS, General Electric and L’Oreal – companies that last year were not getting enough credit for their actual environmental, social and governance performance – have now earned reputations that match their relatively high sustainability achievements, according to a November 2012 Research Digest entry from CSR International.
The study analyses real versus perceived sustainability performance for 100 companies that collectively account for about 16 percent of gross world product. The study surveyed 2,400 investment professionals, purchasing and supply chain managers and graduating students from China, Germany, India, Japan, the UK and the US.
From the 2012 Sustainability Leadership Report: “GE’s perception scores increased across all E, S and G dimensions and all stakeholder segments. The largest increase was on the environmental dimension, which corresponds to improved real environmental performance. The GE advance to the Leaders group is particularly notable as it was achieved despite perceptual changes running in opposite directions in developed versus newly developed countries.”