How Millennials Can Make an Impact With Their Money

by Lana Khabarova, founder of SustainFi 

More than any other group, millennials are keen to make an impact with their money. According to a 2021 survey by Morgan Stanley, 99 percent of millennials surveyed were interested in sustainable investing, an all-time high. Interest in sustainability persisted despite the COVID-19 pandemic and climate change is the key focus. The emergence of environmental, social, and governance (ESG) investing is also growing, though the acronym ESG is still largely relevant only to institutional investors and unknown among many retail investors.

In spite of this interest in sustainable finance, confusion about sustainable investing prevails. First, many investors – as many as 70 percent, according to Morgan Stanley – continue to believe that there is a trade-off between “green” investing and returns, despite ample evidence to the contrary. Second, many financial institutions and fintech startups, including brokers, robo-advisors, and banks, have caught on to the ESG trend and launched new products. However, having so many sustainable, socially responsible, or green products is very confusing, especially when the differences between them are not clearly explained. One of our goals at SustainFi is to demystify sustainable and ESG investing for retail investors.

So what can millennials do to make more of an impact with their finances? They should start by looking at how they invest their savings and which financial institutions they have relationships with. Here's how... 

Read Lana's full article here - https://greenmoney.com/how-millennials-can-make-an-impact-with-their-money

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