Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.

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