Nespresso Goes Big on Sustainability Credentials in Global Campaign: PR Week

by Simon Gwynn
Sep 26, 2017 2:25 PM ET

The brand's CMO Alfonso Gonzalez talks to Campaign about The Choices We Make


After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the center of a new campaign, the brand's CMO tells Campaign.

Created by J Walter Thompson Worldwide, The Choices We Make tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social, and environmental benefits it delivered.

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