WEBINAR: Business Roundtable’s Statement on the Purpose of a Corporation: What It Means and How We Got Here

Aug 26, 2019 3:00 PM ET

On Monday, August 19, America’s top CEOs put a stake in the ground – redefining the role of business in society. The business mentality of shareholder first is no more, and leaders have developed and adopted a new definition. The “Statement on the Purpose of a Corporation” written by the Business Roundtable puts the interests of all stakeholders first and introduces a broader, more long-term view of value creation. But what does this new definition mean for you and your business – and how might it impact the ways decisions are made in your organization?

Join Porter Novelli/Cone as we share what the new “Statement on the Purpose of a Corporation” means for business today – and the future of Purpose. In this webinar, we will unpack not only the statement itself and the implications on a more micro level, but also the evolution behind this mindset shift, based on our tracking of this space for more than 30 years.

The complimentary webinar presentation is on Wednesday, September 11, from 12:00-1:00 p.m. ET. Please click here to register.


  • Brad MacAfee, Chief Executive Officer
  • Alison DaSilva, Executive Vice President, Purpose and CSR
  • Whitney Dailey, Vice President, Marketing/Research & Insights