What Will Replace ‘Checkout Charity’ After Big Retailers are Gone? 26 Experts Weigh In
Checkout fundraisers, which typically involve an “ask” at the register for consumers to donate a dollar or two to a cause are the backbone of retail fundraising. But it won’t be for long if big retailers continue to collapse. Fewer big stores with fewer customers means fewer donations for causes. It’s simple math. What’s not simple is figuring out what’s next for retail fundraising - or business giving in general.
Business Giving Will Become More Purposeful, Holistic
“Today and moving forward, leading companies across retail, CPG and all sectors will focus social investment and philanthropy strategies around their core competencies. While benevolence has become an important part of corporate culture and customer engagement, when companies align giving with where their products, services or business offering offer value to customers and employees, everybody wins. Only with this approach can companies use all of its strategic resources to improve society.” - Jeff Terry, Global Corporate Social Responsibility, Amway Corporation