World Malaria Day
“Eddy the Ambassador”, Preventing Malaria Through an Awareness Cartoon
Malaria is a major public health problem, particularly in sub-Saharan Africa. Transmitted to humans by mosquito bites, this disease kills a child every two minutes in this part of the world.
Today, to broaden its range of tools and to celebrate World Malaria Day, Sanofi is launching "EDDY THE AMBASSADOR", a new cartoon. This new educational tool, which aims to reach a greater number of children, has been tested in Côte d'Ivoire and Kenya and has shown very positive results: for example, more than 97% of the children surveyed learned new things about malaria(2).
This cartoon will be broadcasted on TV5 Monde Africa and Tivi5 Jeunesse, as well as local television channels.
Learning While Having Fun
In collaboration with its local partners, Sanofi offers a complete range of malaria edutainment tools to raise awareness among children of sub-Saharan Africa and so that they spread key malaria prevention messages: board game, flipchart, story books, card games are so many different and complemetary ways to understand and learn about malaria while having fun.
Sanofi has been a major player in the fight against malaria for decades. In line with the WHO (World Health Organization) and the International Community strategy, it aims to achieve a world without malaria by 2030.
Children are the first victims of this disease and they are also tomorrow's adults; this is why Sanofi puts them at the heart of its behavior change communication strategy.
References:
Sources:
- WHO Fact sheet N°94 December 2016;
- IPSOS – survey made in Côte d’Ivoire and Kenya towards a panel of 210 and 200 children aged 7- 12 years – Dec 2016
