5 Ways TD Bank is Making Green Engagement Go Viral: A Net Impact and GreenBiz Case Study
“Want people to support your organization’s green initiatives? Make them part of business as usual.”
Net Impact and The GreenBiz Group recently released “TD Bank: Where Green is Going Viral,” a case study about TD Bank’s successful environmental employee engagement program. TD Bank, the U.S. subsidiary of the Toronto-based TD Bank Group and a Top 10 retail bank in the United States, has ambitious targets for 2015 to reduce paper consumption by 20% and actual carbon dioxide (CO2) emissions per employee by at least 25%. In 2012, TD Bank launched an environmental employee engagement plan to capitalize on its employee workforce of 27,000 in order to achieve its 2015 targets. The goal of the plan is to make “green” resonate with employees throughout all business processes and the workplace culture. The case study outlines five lessons for organizations and individuals to integrate sustainability into their workplace culture. Read the full case study here.