Adobe at Net Impact – Change Starts with Creativity

By Michelle Yates, Director of Corporate Responsibility
Oct 24, 2013 3:15 PM ET

Today kicks of the first day of the Net Impact 2013 Conference, taking place down the street from Adobe at the San Jose Convention Center. For three days, a few thousand thinkers and doers will arrive in Silicon Valley to participate in workshops, panels, discussions and social events, all focused on using resources and new information to influence positive change in the workplace and the world. The theme of this year’s conference is “Change Starts Here,” which is a sentiment we share at Adobe. We are firm believers in the power of collaboration and creativity to disrupt the status quo and are excited to partner with an organization echoing these ideas.

This year, two of our own will be speaking at the conference. On Friday, October 25, Adobe sustainability strategist Vince Digneo will lead a round table discussion with other CR professionals. Their talk will focus on day-to-day corporate social responsibility challenges, from how to engage employees in a company’s sustainability missions to integrating corporate responsibility into general business planning. Check back here for a recap of key findings and insights after the conference.

On Saturday, October 26 Patricia Cogley, senior program manager for Adobe Youth Voices, will lead a TED-style talk titled “Education Trends Paving the Way for Societal Change.” Patricia will explore the connection between current trends in education, the creativity gap in education and the impact creativity can have on young people’s sense of self and their aspirations. This trend is one of the reasons we are so proud of the work we’re doing through the Adobe Youth Voices program, which looks to partner with educators to bring creativity back into the classroom.

I’m excited to see what the next few days will hold. At Adobe, we make it a priority to partner with organizations like Net Impact who are dedicated both to igniting creative confidence in youth and helping local communities thrive. Net Impact recognizes the need to find new ways to address the problems facing the world today, from poverty to climate change to health epidemics, and believes that empowering the next generation early on is a key to future success. Their student engagement program is a great platform to encourage future leaders to get creative and share ideas on how to drive social change in their everyday life.

Be sure to follow the conversation around Net Impact on twitter with the hashtag #Ni13. I’ll be sharing my thoughts periodically from @MichelleAYates.