As COVID Moves Beyond Act One, What Can We Do Better?

The question on all of our minds of course, is: What’s next?
May 14, 2020 7:40 AM ET

At Benevity, we continue to see firsthand what companies and their people can do. Since March 1st, hundreds of our clients, their employees and customers have given $640 million in donations and grants, with daily donation volume through our platform increasing by a whopping 134 percent through the month of April. They’ve run hundreds of volunteering campaigns, issued grants, donated products, matched donations and engaged employees in countless acts of goodness. And many participated in #GivingTuesdayNow, a call to come together in a wave of generosity, citizen engagement and action from business and philanthropy.

This is leadership. This is doing the right thing, even when it’s hard. This is the path to recovery.

Purpose, engagement, a commitment to the social good—these “things” aren’t “nice to haves” that we can maybe go back to after we deal with survival; they are fundamental imperatives, especially now. Investing in them must be an integral part of our recovery strategy. Our ability to build an agile, inclusive, resilient and sustainable society depends on them.  

So how do we continue to elevate purpose during these trying times, and how can we do better?