Better Together: Workplace Giving & Volunteering
Leaders of a Fortune 500 financial services corporation’s CSR program believe that the company’s volunteering and gift matching programs are a differentiator—something that can truly set the company apart in attracting, retaining and engaging talented employees. This is especially important for a company located in the competitive hiring environment of Silicon Valley.
“Our volunteering and gift matching programs are very much the bedrock of how our company continues to engage our employees, our teams and our leaders,” says the company’s Community Engagement Manager, “so they’re incredibly important to us.”
Since the company had initiated its programs in 2008, participation had been low. “We were slow in making progress due to the constraints of our former platforms,” their Community Engagement Manager recalls. The programs were run through two separate interfaces, which created a number of headaches from a user perspective. As with any major global company, their employees use numerous processes and systems in their daily tasks, so adding two separate platforms for the philanthropic programs created unnecessary and unwanted complexity.
Realizing that the initial platforms were inhibiting program participation and employee engagement, the company decided it was time for a change. The head of the program undertook the task of identifying a suitable replacement: one that was integrated, scalable, and easy to use and manage.