Cause Marketing Gets Political

Oct 1, 2012 10:20 AM ET

With the first presidential debate less than a week away, the campaign trail continues intensify – as does cause marketing. While businesses typically steer clear of politics, several companies are stumping for the voter registration cause, striving to gain both brand supporters and political votes.

Kenneth Cole this week announced a partnership with Rock the Vote to make voter registration fashionable. Consumers can now purchase a limited edition Kenneth Cole “Rock the Vote” tote bag with a QR code that links directly to an online voter registration tool.

To read more on Cone's What Do You Stand For? blog, please click here.