Consumers May Not Be “Buying” Companies’ Environmental Claims
Apr 2, 2012 9:30 PM ET
Campaign:
2012 Cone Green Gap Trend Tracker
We're pleased to share our newest environmental research, the 2012 Cone Green Gap Trend Tracker, the third in a series of benchmark surveys examining American consumers' perceptions of environmental marketing. The good news: Americans continue to buy with the environment in mind. The bad news: consumers are not necessarily trusting companies' environmental claims.
To read more on Cone's What Do You Stand For? blog, please click here.
