Cynopsis Media Honors FOX Sports, Nat Geo WILD with Social Good Awards
At its inaugural Social Good Awards on Monday, March 3, the media news organization Cynopsis honored the television industry's outstanding social responsibility initiatives for the 2014 year. Nat Geo WILD and FOX Sports, both members of the 21st Century Fox family, each received awards for their Big Cat Week and Special Olympics campaigns, respectively.
Tying with the USA Network's "Characters Unite" initiative, Nat Geo WILD's Big Cat Week won in the overall Awareness Campaign or Initiative category. In addition to on-air programming, Big Cat Week supports on-the-ground conservation projects in habitats where the world's big cat population is in decline.
FOX Sports Supports, the charitable division of FOX Sports, was recognized in the Awareness Campaign: Sports category for its work surrounding the 2014 Special Olympic USA Games. FOX Sports provided on-air and online media exposure across its suite of channels via on-air specials, PSAs, and in-person activation, supporting the more than 3,500 athletes that competed in the Games, as well as their friends and families.
FOX Sports also received several honorable mentions, including in the Nonprofit/Corporate Partnership category for its work with AYSO, the Social Good Shining Stars award for its FOX Sports Supports initiative, and in the Integrated Campaign for a TV Series category for FOX Sports Regional Marketing's "FOX Sports Salutes the Troops" campaign.
"We know that our community is a vibrant group of engaged professionals who are also civic-minded citizens who want to give back to the public through their profession," said Roberta Caploe, Cynopsis Editorial Director.