Deloitte Study Says Strong Sense of Purpose Leads to Sustained Business Success

by Vikas Vij
Apr 15, 2014 2:00 PM ET

(3BL Media/Justmeans) – Deloitte LLP has released its third annual “Core Beliefs & Culture” Survey that highlights a key connection between a strong sense of purpose and business confidence, profit and investment. The survey findings show that companies that are driven by a strong sense of purpose are more confident in growth prospects, while others focus on short term monetary goals.

Businesses that work with a clear purpose to deliver positive impacts for stakeholders – including clients, employees, investors and community – tend to achieve sustained business success. The research also highlights a need for business leaders to articulate a culture of purpose and at the same time exemplify it consistently in action. Deloitte says this can be a blueprint for any organization that aspires to become and remain exceptional.

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Vikas Vij - Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.