Holland America Line Makes Third $25,000 Donation in Honor of ‘Ks for Kids’
Holland America Line President Orlando Ashford presented a check for $25,000 to Seattle Children’s Hospital’s Uncompensated Care Fund Saturday, Oct. 1, 2016, at the Seattle Mariners’ home game at Safeco Field. The company made the donation as part of its partnership with the Seattle Mariners Major League Baseball team and the “K’s for Kids” program that debuted during the 2014 baseball season.
With “K’s for Kids,” for each strikeout (represented as a “K” on a baseball score card) recorded by a Mariners pitcher at Safeco Field throughout the season, a cash donation was made to reach the $25,000 donation to Seattle Children’s Hospital. Ashford was joined on the field during the check presentation by 6-year-old Seattle Children’s patient and cancer survivor Mason Nettleton and his family.
“As Seattle’s Home Town Cruise Line, Holland America Line is proud to make our third ‘K’s for Kids’ donation to Seattle Children’s Hospital through our partnership with the Seattle Mariners,” said Ashford. “It was an exciting baseball season with 1,318 home strikeouts, and we are honored to present a check for $25,000 to a young man as courageous as Mason that will go toward helping other kids like him at Seattle Children’s Hospital.”
For the past five years, Holland America Line and the Mariners have maintained a partnership that expanded at the beginning the 2016 Major League Baseball season. Seattle’s hometown cruise line became the presenting sponsor of the “Salute to Those Who Serve” program honoring the men and women of the United States military.
In addition, this season the partnership also featured a radio sponsorship and the cruise line continued to sponsor “Get Well Tours” to area hospitals and the annual Fan Appreciation Night where two lucky fans at that game won Holland America Line cruises.
Salute to Those Who Serve Military Program
At 26 Mariners home games this season, the Salute to Those Who Serve program honored some of the men and women of the United States armed forces. During Friday and Sunday games, a member of the military (active, reserve, veteran or retired) was recognized on field for his or her service to our country. Each honoree received four tickets and one parking pass to the game. Holland America Line is the presenting sponsor of the program.
Holland America Line Get Well Tours
Holland America Line is the presenting sponsor of the Seattle Mariners Get Well Tours, visits to area hospitals by Mariners players and the Mariner Moose where children receive photos and autographs and a Holland America Line-branded sports bag filled with Mariners- and baseball-related items such as replica baseballs and a stuffed Moose doll.
Holland America Line Fan Appreciation Night
Holland America Line is the presenting sponsor of the annual Fan Appreciation Night celebration at Safeco Field. Traditionally the final Friday home game of each season, Fan Appreciation Night celebrates the loyalty and support of Mariners fans with prize drawings throughout the game. As part of its sponsorship, Holland America Line provides cruise giveaways at Fan Appreciation Night.
Radio Partnership
This season the collaboration also featured a radio component. Holland America Line sponsored radio broadcasts and stadium billboards at each of the Mariners’ home stands. Throughout the season the Mariners had 13 home stands where they played three to 10 games.
