Lions, Tigers, and Bears - Sustainability Risk and What to Do About It

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Jul 25, 2011 12:11 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Given two footpaths leading home (one riddled with lions, tigers and bears or another with butterflies, bunnies, and deer), which path would you choose?  We contend most people would choose the obviously less dangerous route.     In the business sustainability conversation, the discussion of risk plays out the same way. Most companies will knowingly avoid a business direction that has the most obvious and significant downside.  More often the choice is an equal balance of risk and reward.  The key component of that decision is ‘knowing’ where that pivot point lies.  Aided by countless examples making headlines every day, there is less and less debate over the benefits of integrating sustainability concepts into business.      However, many organizations still falsely subscribe to the belief that business sustainability is only for larger organizations.  Most of us know, risk doesn't discriminate.  To unprepared organizations, the business risks of carbon, water, and climate change disclosure takes many forms: click here to read more about sustainability risk and what to do about it.   

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".