NextBillion on How GE is Advancing Healthcare in Bottom of the Pyramid Markets

If your company has a great healthcare innovation that can treat scores of poor people, how do you get it to market?

How can an organization spread the drastic advancements in biological strip tests, online and mobile diagnostics, and "lab on a chip" technologies currently under development in North America and Europe?

There are not enough trained doctors to disseminate the innovations at the BoP. Those with adequate training either can't buy or don't want to buy products that can drastically increase ability to cure or prevent disease, or don't want to live in rural areas where many patients are located. How do you reach the people who need healthcare products and services?

And how (if at all) does innovation move the other way - from the BoP to developed markets?

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About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.

  Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable. Citizenship Web site at www.ge.com/citizenship   GE12106