Northwestern Mutual’s Ultimate Campout Unites Families Fighting Childhood Cancer

Jul 15, 2019 5:35 PM ET

Cone Insights

When a child receives a cancer diagnosis, their life as they know it – as well as their entire family’s – is put on hold, while treatment takes over as the family’s #1 priority. These children and families affected by childhood cancer are jolted into, and forced to adapt to, a new reality in which they often find themselves lacking the emotional support, and a genuine understanding of what they’re going through, that they need. Because these families are now typically spending more time in the hospital than their own homes, completely stripped of normalcy, sometimes all they want is one day away from their new reality.  

That’s why Northwestern Mutual’s Foundation* created the Ultimate Campout Fighting Childhood Cancer. The annual sleepover event was recently held at Titletown, a new development neighboring Lambeau Field in Green Bay, Wisconsin. For the second year in a row, Northwestern Mutual delivered a one-of-a-kind experience through which these families made connections, shared experiences and created unforgettable memories with people who can relate to the obstacles they’ve faced or are facing.

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