Over 1,000 Kids Run Final Mile of Marathon in ING KiDS ROCK Mardi Gras

Feb. 12 Proclaimed ING KiDS ROCK Day
Feb 15, 2011 2:00 PM ET

Over 1,000 kids in New Orleans participated in ING KiDS ROCK Mardi Gras, running their final mile to become marathon finishers. The fun run for kids, supported by the ING Run For Something Better training program, served as New Orleans' first official Let's Move! in Cities and Towns event. Governor Jindal of Louisiana also proclaimed Feb. 12, 2011, as ING KiDS ROCK Day. ING KiDS ROCK events in seven cities across the nation will reach an estimated 17,000 kids, helping to get them on the road to healthier lifestyles and combating childhood obesity.



ING KiDS ROCK is a cumulative marathon program capped by a non-competitive, non-timed one-mile fun run for kids grades K-7. As participants in the ING KiDS ROCK program, young athletes become marathon finishers by completing 25.2 or 12.1 miles of a marathon at their own pace by completing the ING Run For Something Better training program with guidance from parents or teachers and then run the final mile on race day. The event plans to motivate children to live a healthy lifestyle. They can learn early on that running can be fun and goals can be attainable. On race day, each participant will run or walk one mile, cross the finish line and receive a finisher’s medal and goodies to commemorate the accomplishment. INGKiDS ROCK takes place in conjunction with the Rock ‘n’ Roll Marathon Series and has more than 17,000 young participants in 7 cities: New OrleansDallasNashvilleSan DiegoPhiladelphiaLos Angeles and San Antonio. More information is available at: www.INGKiDSROCK.com.

About ING 

ING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in over 40 countries. With a diverse workforce of more than 107,000 people, ING is dedicated to setting the standard in helping our clients manage their financial future.

In the U.S., the ING (NYSE: ING) family of companies offers a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits and financial planning. ING holds top-tier rankings in key U.S. markets and serves approximately 30 million customers across the nation.

ING’s diversity management philosophy and commitment to workplace diversity, diversity marketing, corporate citizenship and supplier diversity fosters an inclusive environment for employees that supports a distinctive product and service experience for the financial services consumer. For more information, visit ing.us.


About ING Run For Something Better
The ING Run For Something Better® helps fund school-based running programs in an effort to combat childhood obesity before it ever begins. Linked to ING’s commitment to education, the program helps introduce kids to the benefits of sport, a habit of physical fitness, and a healthy lifestyle. Nationally, INGhas committed over $2.5 million to fund grants and school-based running programs through ING Run For Something Better. Since 2006, over $1 million has also been raised by individual donors through a special charitable fund to encourage others to support the cause by making their own contributions. When someone donates $10 or more to the ING Run For Something Better, ING will recognize their contribution by giving them a special pair of orange shoelaces to wear showing that they are “tied” to supporting kids’ fitness. One hundred percent of the net proceeds go to the ING Run For Something Better fitness programs. For more information about the orange laces, go to www.orangelaces.com.