Patagonia Founder Reaches a New Peak and Challenges Others to Follow

Sep 25, 2013 1:40 PM ET
Blog

BrownFlynn would like to congratulate Yvon Chouinard, founder of Patagonia, Inc., on receiving the 2013 Inamori Ethics Prize. Each year the Inamori Center for Excellence at Case Western Reserve University gathers to honor an international exemplar of ethical leadership with the Inamori Ethics Prize.  The Prize honors leaders whose integrity, altruism, and compassion have a lasting impact on society.

This year’s recipient, Yvon Chouinard, models the Inamori principles through his leadership in corporate social responsibility at Patagonia.  As an avid rock climber and outdoorsman, Chouinard has transformed his personal passion for nature and protecting the planet into a successful enterprise with high ethical standards.  By challenging the norms of traditional textile production and the garment industry, he initiated the creation of the organic cotton industry and the development of a new retail consumption mindset.  Chouinard represents how business people can push boundaries and go beyond expectations for social good.  As the quoted “pioneer in corporate social responsibility,” Chouinard serves as an inspiration for business leaders and consumers.

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Marissa Beechuk
BrownFlynn