Secret Supports USWNT Appeal for Equal Pay

Jul 23, 2019 12:30 PM ET

This month, the U.S. Women’s National Soccer Team (USWNT) made world history in becoming the first team to win four Women’s World Cup titles. Yet, even as the team battled for the Cup on the field, they also fought for equal pay off the field – and the win only raised awareness and increased conversation around the pay disparity between female and male players. Now, a major brand is stepping in to support, lending its marketing platform and dollars to the cause.

Last week, Procter & Gamble (P&G) brand Secret Deodorant took out a full-page ad in The New York Times to show its support of the USWNT fight for equal pay. The ad applauds the team’s historic victory while also bringing awareness to the pay disparity by using the number 23 to represent the number of players on a championship soccer team, but also the pairs of chromosomes in one human – whether male or female. Secret then goes on to say it will “give 23 a new meaning” by doing their part to close the pay gap. The brand announced it would give the Players Association over half a million dollars ($529,000) – the equivalent of $23,000 for each of the 23 players.

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