Sustainability: You Have to Play to Win

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 29, 2010 2:39 PM ET

Is your company waiting to see how the market responds before taking action?  Is management afraid to over commit resources and capital to a yet to be defined direction?  Are you stuck in a business sustainability ‘holding’ pattern?  Well, chances are the company may be actually increasing business stakeholder risk and directly affecting the competitive position of the organization. 

As Jackson Brown said, "Opportunity dances with those who are already on the dance floor." Is your business on the dance floor or sitting in the bleachers?  Our sustainability consulting finds the key to long-term business sustainability is often a willingness to take motivated action.  By proactively reevaluating your organization’s internal processes and business strategies, you are taking a step in the direction of organizational directed change.  If left to respond to the actions of other businesses or in response to external circumstances, you may be unknowingly be falling behind the competition.
In, Why Investors Should Consider Sustainability Risk Management, author Daniel Goleman explains the new risks businesses are facing.  While regulatory and economic risks have been on the radar for a long time, the business world must now evaluate business sustainability from a new perspective. 
Leading businesses are taking the opportunity to rework traditional business practices and models to position themselves in a more favorable position for the future.  Click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".


Taiga Company