Sustainable Reputation Management: A Twelve Step Program

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Aug 3, 2011 10:31 AM ET
Contrary to the corporate myth, a company does not have to be an environmental business to reap the value from a sustainable business reputation. The truth is that top performers compliment innovative products with business sustainability actions. What do these admired organizations have to teach us?
The article, Finance Directors Urged to Pay More Attention to Managing Reputation, describes how an increasingly regulated business environment and the evolving spectra of social media have forever altered boardroom communications.  A sustainable business reputation has become more important than ever to finance directors and corporate executives.  Click here to read the 12 step program for sustainable reputation management

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business". 

Taiga Company