T. Rowe Price's Renee Christoff Says Teaching Financial Concepts to Kids Is More Important Than Ever Amidst COVID-19 Pandemic

Apr 28, 2021 10:00 AM ET

By Renee Christoff, head of Global Associate Engagement + Corporate Responsibility at T. Rowe Price

This past year has shown us anything can happen, and nothing is certain. Globally, employees experienced a myriad of challenges, especially employees with kids in their lives, as they likely wore multiple hats including teacher, chef, and Zoom technician.

While this past year has brought a global health crisis, there has also been an economic crisis. As many families continue to navigate financial hardship, having money conversations with kids is even more important.   

Building a solid foundation of financial capabilities at home with kids and in the community is essential to their ability to make wise financial decisions as adults. Whether we see ourselves as financial experts or not, kids still see us as their primary teachers of good financial planning.

In honor of  Financial Literacy Month, T. Rowe Price is highlighting resources for its associates to have money conversations with the kids in their lives and to get engaged with youth in the community.

For over 10 years, our Money Confident Kids ® program, has brought financial education concepts to 8- to 14-year-old children across the U.S. with fun games, puzzles, and activities. We are excited that the program has launched in the UK and Australia this month as well. Through the program, children can learn about budgeting, saving versus spending, inflation, investment diversification, and asset allocation.

The results of our annual Parents, Kids, and Money Survey consistently show that there is an opportunity for all parents to have more money conversations with their kids. Let’s continue the conversation and challenge ourselves to create a better tomorrow for the next generation.

Visit MoneyConfidentKids.com to learn more.