The Path to a Purpose Led Business

Exploring CSR Strategies for Sustainable Impact in Unprecedented Times
May 27, 2020 5:20 PM ET

Over the past several years, a number of industry defining events have occurred, generating action and response from the philanthropy world. As members of this collective community, this is not the first time we have rallied behind disaster relief and response efforts. But this time is different.

The COVID- 19 pandemic has changed the world as we know it and its impact knows no bounds. The levels of need are truly unprecedented and no business, sector, person or economy has evaded disruption. It is for this reason, that the need for generosity has never been greater.

Sheltering at home for the past two months has allowed me to reflect on what social engagement, charitable giving, volunteerism, grantmaking, and philanthropy really mean. How can philanthropy cultivate solutions to the issues we are facing?

One thing is certain, I do not have all the answers, but I do have hope. Together we can build a future with purpose at its core, an altruistic concern for human welfare and advancement. Together we can define a new normal that thrives at the intersection of philanthropy and business as usual.

How “Purpose Led” Is Defined

Many years ago, I read an article in The Economist (yes, The Economist) called “Does CSR Work” that addressed core corporate social responsibility (CSR) strategies that are still applicable today:

  • Create a sustainable model to be of service

  • Communicate, engage and endorse employee actions

  • Understand and know the audience you have committed to

  • Data tells no lies (and as I like to say, “measure what you treasure”)

These wonderfully practical guidelines remind corporations, businesses and foundations to weave social responsibility and sustainability into their everyday business practices to create a benefit for the environment, staff, and wider society as a whole.   

Want to know where to start? Read more HERE