TOMS Marketplace Shares the Social Good Love
When TOMS shoes hit the market in 2006, the company quickly became the poster child for the buy-one-give-one social impact model. The company then made headlines again in 2011, expanding its "one-for-one" concept to a new line of eyeglasses. Now TOMS aims to broaden its social impact net exponentially, this time by bringing a handful of social entrepreneurs under its wing.
This week, TOMS launched TOMS Marketplace, an online store where socially conscious consumers can buy a range of products all with a cause component. Instead of producing these products in-house, TOMS has partnered with a group of companies all sharing complementary social good missions. The microsite features an array of 200 products from 30 different companies, with items ranging from bracelets to bags to bikes.