Using Our Platforms to Inform and Inspire

Aug 2, 2018 8:15 AM ET
Summary: 

KEY TAKEWAYS

  1. We embrace the opportunity to educate our audiences and inspire conversations about issues that matter.
  2. With TV, film, digital, and mobile, we have some of the world’s most far-reaching storytelling platforms.
  3. Through insightful journalism, we promote understanding of the diverse issues our communities face.
Blog

Comcast NBCUniversal has some of the world’s most vibrant and far-reaching storytelling platforms across television, film, digital, and mobile.  Our entertainment divisions produce award-winning content that delights, educates, and sparks important conversations.  Millions of viewers trust our news organizations each day to provide timely, accurate information about current events.

We understand the responsibility these platforms afford — and we use them every day to shed light on the critical issues that shape our world.

“It is our responsibility and our business to demystify important issues while upholding universal values like dignity, fairness, and respect,” says David L. Cohen, Comcast’s Senior Executive Vice President and Chief Diversity Officer.  “We know our platforms can promote understanding and make a positive difference in the lives of the people we serve.”

When important social or political moments arise, our talented journalists explain what’s happening and why it matters.  When we learn of powerful stories yet to be told, we give voice to the tellers.  When government officials speak, we leverage our decades-long legacy of journalistic integrity to hold them accountable.

“We’re caretakers of 70 years of journalistic excellence [at NBC Nightly News],” says Lester Holt, anchor of NBC Nightly News, referring to the broadcast’s 70th anniversary in early 2018.  “We’re an important pillar that democracy and public discourse rests on, so it’s vital that we have the public’s trust.  Every piece of information that we report must be accurate, fact-checked, and adequately sourced to maintain that confidence.”

We are committed to using our platforms to engage with the world in meaningful ways.

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