Why Being Socially Responsible Is More Important Than Ever
Your company needs to be socially responsible because people are starting to value socially responsible companies more than ever.
As companies try harder to appeal to millennials, they need to think about becoming more socially responsible, as that is very important to them. Besides all of the benefits that being socially responsible brings, it’s the right thing to do. As consumers, we’re becoming more aware of what’s going on in the world around us, due to the power of the internet and social media.
As we find out the damage that many companies are doing, they’re becoming increasingly angry and more demanding that companies make an effort to show that they care. The concept of core values and purpose for your brand is becoming more important, so being able to embody that purpose through social responsibility will be a key differentiator for companies in the future.
Jacob is the Director of Content at Officevibe, the number one tool to create greater workplaces. He's on a mission to make everyone happier, healthier, and more productive at work, and spreads knowledge through blogs, eBooks, guides, and other helpful resources.