Beyond Business CSR: Help Pouring in for Japan From Companies

Global Help For Japan

Five days after the Japanese disaster, the whole world is focussed on sending resources towards aid. Many companies have pledged monetary support. Governments world over have sent in rescue teams, equipment and medical aid to hasten processes.

A search-and-rescue team from Mexico was dispatched to find survivors in the rubble. American ship USS Ronald Reagan is bringing in food and water. Five hundred bone marrow transplant centers across Europe are being asked to be on standby to treat Japanese radiation victims if the need arises.

Even small businesses are pitching in. The Extreme Pita restaurant in Riverside (sister city to Sendai) is donating a portion of sales. The Takami Sushi Restaurant in downtown LA is donating 100% of all restaurant profits. In Phoenix, Stingray Sushi has created a Recovery Sushi Roll for $12, all of which will be donated to the American Red Cross.

Helping with Medical Supplies and Logistics

UPS was one of the first companies to offer help. They pledged $1 million in in-kind transportation, they are coordinating with the Red Cross and Salvation Army as it determines the needs of victims. In addition to transportation for emergency supplies, UPS is offering financial support and humanitarian logistics workers.

Bayer is providing funding and health products to Japanese relief agencies, in addition to encouraging its worldwide workforce to make donations. Amgen and the Amgen Foundation will distribute $1 million in funds to both Direct Relief International and International Medical Corps to help bring basic needs and vital health services to the disaster victims.

Abbott Laboratories will donate more than $3 million through its philanthropic foundation.  Amway said it will donate about $1.2 million in cash and products to relief efforts.

Donating Through the Red Cross

The Walt Disney Company is pledging $2.5 million to the American Red Cross. United Technologies Corp. has contributed $1 million and has pledged to match employee contributions up to an additional $500,000 to the Red Cross. The Northrop Grumman Foundation will provide $500,000 through AmeriCares, American Red Cross International and Save the Children.

Philadelphia Insurance Companies has pledged $100,000 to the American Red Cross. Wells Fargo said the company will contribute $1.5 million. Boeing Co., said it will give $2 million for recovery efforts. Dow Chemical Co. said it is donating up to $6 million in humanitarian aid for Japan. Meijer Inc., the Grand Rapids-based chain of superstores, said it is donating $25,000 to the Red Cross. The Kellogg Co. said it is making a $500,000 donation — $250,000 in cash and $250,000 in food products.

Other Help

Visa has announced that it will waive interchange fees on Visa cards through the end of April when they are used to make donations to qualifying nonprofit organizations that are engaged in relief efforts in Japan.

Microsoft has pledged $250,000 in cash and $1.75 million worth of software and services to assist people. Digg Founder highly praised the Apple store in Tokyo for staying open to provide Wi-Fi as a means of communication for people.  NTT DoComo, Japan’s largest wireless carrier, has set up a database where you can enter the cellphone number of a person to confirm his or her safety.

From now until the end of April, two million employees from companies such as Newell-Rubbermaid and Sterling Savings Bank will have access to a centralized online donation platform that will facilitate the immediate transfer of funds to organizations in Japan that need it most.

The platform is being provided for free by AngelPoints, CSR software, to its entire clientele of more than 100 Fortune-500 companies. In partnership with online volunteer and donation site Network for Good, the two have currently identified 15 non-profits – including Save the Children, AmeriCares, American Red Cross, Global Giving Foundation, OxFam America and Doctors Without Borders – to receive the collective donations.

Japan needs all the help it can receive and it is heartening to note that so many people and companies are opening out their hearts and their wallets.

Photo Credit: CNN