Cause Marketing CSR News

Brands Going Beyond the Rainbow-wash

Blog

As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow-washing” is substantive. And with every rainbow-branded product, individuals are looking under the hood to find out if and how the company is truly supporting the LGBTQIA+ community.

Breckenridge Brewery Benefits National Parks Conservation Association for Third Year in a Row With 'In Good CO.' Campaign

1% of proceeds from all beer sold across the U.S. will benefit the NPCA, and fans are invited to participate in ‘1% In A Tent’ sweepstakes
Press Release

LITTLETON, Colo., April 19, 2020 /3BL Media/ – Kicking off during National Park Week (April 17-April 25), Breckenridge Brewery is announcing its new In Good CO. campaign, through which it will donate 1% of proceeds from all beer sold this summer to the National Parks Conservation Association (NPCA).

Parks Project Recognized With First-Ever National Park Defender Award

National Parks Conservation Association honors partner for contributions to national park protection
Press Release

WASHINGTON, April 19, 2021 /3BL Media/ – Today, in recognition of their outstanding track record of advocating for national parks, the National Parks Conservation Association (NPCA) is honoring Parks Project with its inaugural National Park Defender award. The news comes during National Park Week – an annual celebration that invites people to learn about, discover and visit America’s 423 national parks.

Dine Out (or in) to Give Back on Thursday, April 29

Dining Out For Life® Hosted by Subaru is More Meaningful Than Ever
Press Release

CAMDEN, N.J., March 31, 2021 /3BL Media/ - In the year since the Covid-19 pandemic forced dramatic changes to our lives, our healthcare providers and restaurants have withstood devastating challenges. The success of the 25th Annual Dining Out For Life® hosted by Subaru is now more crucial than ever to support restaurants and community-based health service organizations dedicated to people living with or affected by HIV/AIDS and other chronic conditions. 

Land Betterment Corporation's Entrepreneur Zone Highlighted in Canopy's Good Business Newsletter

Canopy’s Newsletter highlights Land Betterment’s community center for entrepreneurs and young businesses to collaborate and foster new business growth throughout Central Appalachia
Blog

Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, was recently highlighted by Canopy and their Good Business Newsletter.

15th Annual Living Future Event Focuses on Greenest Buildings for a Healthy Future

Key Speakers Include Co-Founder of Beneficial State Bank Kat Taylor
Press Release

SEATTLE, March 11, 2021 /3BL Media/ - The world’s greenest developers, architects, and product designers will gather at Living Future 2021, the 15th annual conference hosted by the International Living Future Institute. At this crucial moment in history, the event will gather leaders to examine ways to stop climate change and address the structural inequities in the built environment. 

Global Citizen Launches a 'Recovery Plan for the World' - a Campaign to End COVID-19 for All and Kickstart a Global Recovery

Summary: 

– With the Support of European Commission President Ursula von der Leyen, Italian Prime Minister Mario Draghi and the World Health Organization ‘Recovery Plan for the World’ Campaign to Mobilize Citizens, Corporations, Governments, Philanthropists and Artists to Help End COVID-19; Curb the Hunger Crisis; Resume Learning Everywhere; Protect the Planet; and Promote Equity for All  –

 – Billie Eilish, Coldplay, Femi Kuti, H.E.R., Hugh Jackman, Idris & Sabrina Elba, Jonas Brothers, Lang Lang, Lars Ulrich, Miley Cyrus, Priyanka Chopra Jonas, Rachel Brosnahan, SuperM, Usher and Yemi Alade Join to Support the ‘Recovery Plan for the World’ Effort  –

– In Partnership with Teneo, Year-Long Campaign Includes Multiple Major Global Events, Including ‘Global Citizen LIVE’ and ‘Global Citizen at the G20 Summit’ –  

– Global Partners Citi, Cisco, The Coca-Cola Company, Delta Air Lines, Google, Live Nation, P&G, Verizon, and Campaign Partners WW International, to Activate Global Citizens and Engage the Private Sector to Help Achieve the Recovery Plan for the World –

Press Release

– With the Support of European Commission President Ursula von der Leyen, Italian Prime Minister Mario Draghi and the World Health Organization ‘Recovery Plan for the World’ Campaign to Mobilize Citizens, Corporations, Governments, Philanthropists and Artists to Help End COVID-19; Curb the Hunger Crisis; Resume Learning Everywhere; Protect the Planet; and Promote Equity for All  –

 – Billie Eilish, Coldplay, Femi Kuti, H.E.R., Hugh Jackman, Idris & Sabrina Elba, Jonas Brothers, Lang Lang, Lars Ulrich, Miley Cyrus, Priyanka Chopra Jonas, Rachel Brosnahan, SuperM, Usher and Yemi Alade Join to Support the ‘Recovery Plan for the World’ Effort  –

– In Partnership with Teneo, Year-Long Campaign Includes Multiple Major Global Events, Including ‘Global Citizen LIVE’ and ‘Global Citizen at the G20 Summit’ –  

– Global Partners Citi, Cisco, The Coca-Cola Company, Delta Air Lines, Google, Live Nation, P&G, Verizon, and Campaign Partners WW International, to Activate Global Citizens and Engage the Private Sector to Help Achieve the Recovery Plan for the World –

Did Super Bowl LV Fumble on Purpose?

Blog

Even before the big game, there was an enormous scrutiny on how brands would choose to show up in the light of this immensely difficult time we are in as a nation. Would companies choose this as a moment in time to lean-in on pandemic PSAs – or perhaps show receipts on racial justice commitments announced in 2020? Would they give thanks to front line employees – or showcase an evolving approach to Purpose?

Land Betterment Corporation Sponsored Episode 132 of the Middle Tech Podcast

Press Release

FISHERS, Ind., February 9, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast. Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves.  

Our Kickoff to Year-Round Gardening

By Lindsay LaSala, Corporate and Foundation Communications Manager, ScottsMiracle-Gro
Blog

In a year like no other, we saw a surge of gardeners––more than 25 million, to be exact––try their hand at gardening.

Whether growing their own food, caring for a houseplant on the window sill of a studio apartment, or completely transforming a backyard into an outdoor office or yoga studio, gardening offered a much needed escape and purpose for many Americans during a difficult year. 

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