Consumer Engagement CSR News

Colgate-Palmolive and the Mars Agency's Partnership Awarded Silver Effie For Sustainability-Focused Shopper Marketing Program

Article

Colgate-Palmolive and the Mars Agency’s “Turn Off the Water” campaign in Safeway’s Northern California stores was honored at the 2017 Effie Awards in the Single-Retailer Program: Supermarkets category.  The campaign implemented a regional integrated shopper marketing program to inspire consumers to conserve water at home. Award winners were recently recognized at the prestigious North American Effie Awards Gala in New York.

Landmark Research Shows Americans are Redefining the “Good Life”

80% would be loyal to brands that helped them live their new values
Press Release

Large opportunity for business to support new aspirations of balance, health, and connections

Improving Food Safety at the Source

Changing the Game in Retail Beef Packaging
Article

With a growing population, food supply has become one of the greatest challenges of our time. Food production is increasing, but food waste is also growing at the same rate. In many market segments, the number of items that never even reach the end consumer is significant, being thrown out before consumption and causing a negative impact on the entire food processing chain. We know that food waste is a global issue, but many may not be aware of is the staggering reality of the volume of food that is wasted at the retail level.

Collaboration, Creativity and Planning Will Define Smart Cities

Article

The rise of the smart city will rely on the ability of stakeholders to collaborate, engage citizens and act on data. Partnerships are hard at work and planning is under way to overcome the legacy of siloed services, focus on integrated systems that will ultimately be more adept at delivering critical services, empower communities and elevate our quality of life.

Fair Trade USA’s Mother’s Day Gift Guide

Gifts that give back
Blog

As Mother’s Day approaches, it’s important to recognize how important moms are in our lives. They listen to us, support us, care for us, teach us and help shape us into the people we are today. Such incredible works deserves daily presents, but since that is slightly impossible for most of us, picking out the perfect present this Mother’s Day is the next best thing– and we know just how to find it!

Breaking the Cycle of Food Waste

By: Jude Medeiros
Blog

Food waste is the third largest waste category in our landfills. Approximately 133 billion pounds of food from U.S. retail food stores, restaurants, and homes goes uneaten every year and ends up in landfills, according to data from the USDA. That’s nearly a third of all food produced.

Kelly Slater, Shepard Fairey Featured in Fair Trade USA’s ‘We Wear Fair Trade’ Campaign

The surfer and Outerknown founder; the artist; ceos of Patagonia and Athleta and more star in Fair Trade USA's "We Wear Fair Trade'' campaign
Article

Article by WWD

To mark the anniversary of the Rana Plaza Factory Collapse, Fair Trade USA will launch a digital photo campaign called “We Wear Fair Trade” with its apparel partners Patagonia, Outerknown, Obey, Athleta and Prana, on Fashion Revolution Day, April 24.

The trade group, which provides the Fair Trade mark to products that adhere to a strict checklist of sustainable and ethical labor practices...

Hanes Partners with Give Back Box to Give Old Clothes New Life for Earth Day

Hanes encourages consumers to “Give Back for Good” by matching new underwear with used outerwear donations
Press Release

April 20, 2017 /3BL Media/  - As Earth Day approaches, Hanes, America’s No. 1 apparel brand, today announced that it is partnering with Give Back Box® to encourage consumers to “Give Back for Good” by reducing waste, giving their old clothes new life and helping those in need.

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