As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action.
In the midst of a global health crisis and economic recession, the United States faces another pivotal moment. The nation now grapples with the killing of George Floyd, continued race-fueled policy brutality and the outrage, pain and protests that have stemmed from a deeply embedded history of racism. Collective voices from across the country – both on the streets and on social media – are pushing institutions, industries and individuals to confront the issue head-on – and now, it seems, corporate America is ready to listen.
The changing landscape of the COVID-19 crisis calls for in-the-moment data and insights, so today, we are fortunate to share the fourth wave of the Porter Novelli COVID-19 Tracker: Leadership During the Virus Crisis.
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.
During the COVID-19 pandemic crisis, the issue of food security for vulnerable communities and frontline responders has taken on increased relevance and importance. There are hundreds of nonprofit organizations that are working in this critical area around the world, and their efforts are to be congratulated, appreciated and supported by all of us. Here are five organizations that are responding in herculean ways to combat food insecurity and help those most in need during this health crisis:
This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.
NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.
At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19.
Program feeds frontline healthcare professionals staying for free in rooms donated by Hilton and American Express and enables some furloughed restaurant staff to return to work in Los Angeles, New York City and Washington, D.C.
Press Release
May 5, 2020 /3BL Media/ - American Express (NYSE:AXP) and Hilton (NYSE:HLT) recently teamed up to donate up to 1 million hotel room nights to medical professionals on the frontlines fighting COVID-19. Since April, hundreds of thousands of room nights have been booked.
