Pro Bono CSR News

Crafting a Pro Bono Story That Resonates

A step-by-step approach to developing an effective pro bono storytelling strategy
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For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

First Step in Telling Your Pro Bono Story? Prepare Your Stakeholders

Develop an effective storytelling strategy in this step-by-step approach
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For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Quick Consult: Jumpstart Your Corporate Storytelling

Blog

Quick Consult is a series where members of Taproot Foundation's team share insights into questions and topics we hear are top of mind for pro bono practitioners at all stages. Crystal Hendricks-Kretzer, Taproot's Director of Marketing and Communications, shares a few tips for building out your corporate storytelling efforts.

Tap into the power of storytelling

Merck Fellowship for Global Health Wins 2019 Brandon Hall Group Human Capital Management Gold Excellence Award for Learning and Development

Press Release

KENILWORTH, N.J., August 29, 2019 /3BL Media/ -- The Merck Fellowship for Global Health program, a three-month, field-based international corporate service-learning program designed to leverage the skills and talents of Merck employees worldwide, won a prestigious Brandon Hall Group Gold Award of Excellence in the Best Unique or Innovative Learning and Development Program category. The Fellowship program’s win was announced on Thursday, August 22, 2019.

Telling Your Pro Bono Story in Action: Morgan Stanley

How Morgan Stanley's team taps into the power of storytelling
Blog

For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Telling Your Pro Bono Story in Action: VMware Foundation

How VMware Foundation's team taps into the power of storytelling
Blog

For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.

Bringing Pro Bono Stories to Life | Taproot Foundation's Advisory Service Newsletter

Newsletter

Good stories spark admiration. Great stories spark action. 

Pro bono service has the ingredients for a great story—diverse perspective, cross-sector collaboration, personal and professional growth, all in service of positive social change. But we know storytelling isn't that simple. 

Take Your GivingTuesday Plans to the Next Level Using Pro Bono Support

Taproot’s GivingTuesday pro bono toolkit now available
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Planning and executing a successful GivingTuesday campaign can be daunting. Your nonprofit needs inviting graphics, inspiring messaging, an engaging email strategy, and stand-out social media. Don’t panic: all this is achievable even without a budget or in-house expertise. Just turn to pro bono support.

Ready to Engage Your Employees in Pro Bono Service?

Demos Available of the Redesigned Taproot Plus, Putting Employee Engagement Metrics at Your Fingertips
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Taproot Foundation is transforming how nonprofit and social change organizations access the pro bono support they need to thrive—and how companies engage their employees in social impact—by launching the newly redesigned matchmaking platform Taproot Plus at www.taprootplus.org.

How Companies are Using Global Pro Bono to Create Social Impact

By Gavin Cepelak, Vice President of Global Pro Bono, PYXERA Global
Blog

Leading companies are now more deliberately leveraging leadership and employee engagement to generate sustainable social good. It’s an answer to the question, “How does business shift to meet the changing demands of investors, employees, customers, and communities to meet business and social standards?” For years we’ve known that leadership and employee engagement are important, of course, but they are no longer sufficient to compete in today’s business landscape.

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