Chief Executives for Corporate Purpose (CECP), a coalition of more than 200 of the world’s largest companies, recently released its annual survey of corporate philanthropy and employee engagement in 2018 (Giving in Numbers). This year, 250 multi-billion-dollar companies with aggregate revenues of more than $7.9 trillion participated in the survey.
2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:
Sustainability needs evidence. Evidence enables us to better understand how our actions affect the environment. It empowers us to make more sustainable choices, both as consumers and as managers. For example, as managers, is that new initiative really going to reduce water usage? As consumers, is recycling that peanut butter jar worth all the energy it takes to clean it out? (For the record: cleaning out that peanut butter jar, especially if it’s plastic, is probably not worth it.)
As the world’s largest veterinary health group and a leading pet food producer, we know how much animals — both big and small — are loved across the world. And as one of the top global advertisers, we also know that nearly 20 percent of all ads star animals.
Advertisers, Agencies, Media Companies and Platforms, Industry Organizations Come Together Under the WFA at Cannes
CANNES, France ,June 18, 2019, /3BL Media/ – Today, 16 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety.
We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners.
NEEDHAM, Mass., May 14, 2019 /3BL Media/ - Robbie Lock will join corporate responsibility and nonprofit leaders from TripAdvisor, Benevity, International Institute of New England and many others to explore how employee expectations have shifted and why people want to work for purpose-driven companies.
Center made possible by contribution in memory of late OSB Trustee M. Christine Murphy and Green Mountain Energy Sun Club grant
PHILADELPHIA, May 10, 2019 /3BL Media/ – Local officials will join Overbrook School for the Blind (OSB) students, staff, and Board of Trustees, for a ribbon cutting ceremony to celebrate the opening of the M. Christine Murphy Horticulture and Education Center - a LEED-Silver certified and planned Net Zero Energy greenhouse - on Friday, May 10 at 10 a.m.