Accelerating the Work of Nonprofits Addressing Climate Change
As part of its commitment to sustainability, Nielsen celebrated its ninth annual Earth Day with a variety of activities and volunteer events to build a stronger and more resilient future for the planet and coming generations. The global leader in audience measurement, data, and analytics was intentional about creating volunteer experiences that would bring employees closer to the cause of climate justice, provide them with a deeper understanding of the disproportionate impact of environmental challenges on vulnerable communities, and expose them to solutions being developed and championed by the social sector. Nielsen leveraged Common Impact’s experience designing cause-based skilled volunteering programs to create a customized event in line with these goals. The result: a five-hour flash consulting day of service engaging 13 Nielsen volunteers and two nonprofits, the Climate Mobilization Project and the Environmental Justice Foundation.
"Nielsen’s 2022 Earth Day celebrations provided an important opportunity to recognize how our choices and actions can help to build a better climate future for all people, and especially the role that media and technology companies can play for that better future."
Andrea Bertels, Vice President of Corporate Citizenship, Nielsen
Keep reading to learn how Nielsen's capacity-building projects are priming the Climate Mobilization Project and the Environmental Justice Foundation to enhance and accelerate their work to address climate change.