Back to School Alert: Child Pedestrian Injuries Highest in September

Sep 11, 2012 2:00 PM ET
Campaign: FedEx | Archives

A National Call To Action
“Walking Safely, A Report to the Nation” is the third report in a series conducted by Safe Kids Worldwide with the support of FedEx, who have collaborated since 2000 on the Safe Kids Walk This Way program to teach drivers and child pedestrians about safe behaviors and to create safer, more walkable communities. As part of the FedEx commitment to learning about the issues that impact road safety, advancing safe driving practices and improving safety conditions in the communities in which FedEx operates, the Walk This Way program has made significant progress in accelerating child pedestrian safety, particularly among younger children.

Safe Kids Worldwide and FedEx are calling on community leaders and parents to join in doubling efforts to make roads safer for kids. Five areas for action are identified.

  • Continued education on walking safety directed at children, parents and drivers.
  • Effective programs and messages directed to teens.
  • Added investment around schools to make walking safer for kids, i.e. crosswalks, signals, sidewalks.
  • Further research on the impact of distraction and most effective ways to change behaviors.
  • A call to everyone to walk and drive without the distraction of mobile devices.

“Working with our partners in communities and through our programs sponsored by FedEx, we’ve made great strides in improving safety for younger kids, but we are far from able to claim success with so many kids still in danger,” said Carr.

Download Report
Download Tip Sheet
Download Infographic

 

About Safe Kids
Safe Kids Worldwide is a global network of organizations dedicated to providing parents and caregivers with practical and proven resources to protect kids from unintentional injuries, the number one cause of death to children in the United States. Throughout the world, almost one million children die of an injury each year, and every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 600 coalitions in the U.S. and in 23 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by 53 percent. Working together, we can do much more for kids everywhere. Visit us at safekids.org

About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain "absolutely, positively" focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit news.fedex.com.

Contact: Katherine Collins kcollins@safekids.org 314-791-0537