Diageo & Crown Royal Relief Efforts for Alberta Wildfire Victims

The Canadian province of Alberta is currently facing one of the worst natural disasters in recent years, as they battle wildfires that span 400,000 acres, and are expected to burn for months. The fires continue to devastate the area. 

Diageo and Crown Royal have mobilized efforts to bring some relief to those in the affected area. Earlier this week, with help from partners at the Bridge Foundation and Wirtz Beverage Canada, Diageo and Crown Royal were able to deliver 40,000 bottles of water to the Fort McMurray Fire Department Relief Center. Additionally, Crown Royal has committed to match the first $50,000 of donations made to the Alberta Food Banks, and has launched a social media campaign through Facebook and Instagram to encourage their communities to contribute. To donate, visit: www.canadahelps.org/dn/27465

Crown Royal’s Canadian roots date back to the brand's conception there in 1939.  To this day, every drop of Crown Royal whisky is made in Canada. 

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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