Huggies Commits 5 Million Diapers, $1 Million Grant and NICU Support for COVID-19 Relief

Apr 13, 2020 5:00 PM ET
Multimedia with summary

One in three U.S. families couldn’t afford to buy enough diapers for their children before the coronavirus pandemic hit. Now, more parents than ever are seeking support from diaper banks around the country.

To help families who are struggling, Kimberly-Clark’s Huggies® brand is donating 5 million diapers to the National Diaper Bank Network (NDBN) and $1 million to the United Way Worldwide COVID-19 Community Response and Recovery Fund for programs in the U.S. Huggies has contributed 250 million diapers to NDBN since 2011.

“The COVID-19 pandemic is disproportionally impacting children and families who lack access to clean diapers and other basic necessities,” said Joanne Goldblum, CEO of NDBN. “As in past disasters and emergency situations, NDBN is grateful to our founding sponsor Huggies and Kimberly-Clark for their support and help to mobilize the delivery of diapers and other essentials that babies and families need to thrive.”

Huggies $1 million gift to the United Way Worldwide COVID-19 Community Response and Recovery Fund will support financial and social services for the most vulnerable U.S. populations.

“Our commitment to the National Diaper Bank Network and United Way will help ensure that families and communities get the products they urgently need to help babies thrive,” affirmed Rebecca Dunphey, Baby and Childcare President of Kimberly-Clark North America.

Huggies also announced a partnership with non-profit organization, Hand to Hold, to provide online peer support groups to NICU parents and nurses. The new program will help ensure NICU caregivers have vital connection and resources to cope with the new stresses related to COVID-19, in addition to caring for a premature or medically fragile baby.