LA Galaxy Foundation Teams Up with Playworks to Support “Real Players Don’t Bully” Campaign
In celebration of National Bullying Prevention Month and through its partnership with Playworks, a nonprofit organization promoting the power of play for children before, during and after school, AEG’s LA Galaxy Foundation (LAGF) teamed up with the nonprofit for the launch of its “Real Players Don't Bully” online campaign. In an effort to highlight bullying prevention and “positive play,” LA Galaxy players posed in the campaign shirts for photos which were then shared to the team’s social media accounts, reaching more than 450K followers.
LAGF launched its partnership with Playworks earlier in the year with a kick-off event at Cesar Chavez Elementary School in Norwalk, Calif. that featured a 90-minute soccer skills clinic for 120 students at the school and the donation and presentation of new soccer jerseys for the 2017 soccer season.
Through its partnership, LAGF supports programming in Southern California schools during the 2017-2018 school year. As part of the partnership, the LA Galaxy will donate adidas LA Galaxy jerseys to youth in the Playworks soccer program.
Playworks, a nonprofit promoting the power of play for children before, during and after school, serves more than 40,000 children in 64 schools across Southern California.