P&G Presents: 8:46 Films

8:46 Is the Time It Took to Take a Black Man’s Life. It’s Time to Reclaim This Number and Take the Time Back. To Turn Pain into Progress. 8:46 Is the Time We Will Take to Tell a Better Story, Reclaim Our Joy, And Reimagine Our Stories, 8 Minutes and 46 Seconds at a Time.

Tribeca Film Festival, SATURDAY MORNING, and P&G have joined forces to produce, finance, and promote films that are 8 minutes and 46 seconds in length in the hopes of turning a time associated with hate into a genuine reason for hope.

WIDEN THE SCREEN

Sustained action and investment are necessary to address the systemic bias and inequality in advertising and media. Widen The Screen is a content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience.

This is how P&G is showing up for Black creators––both behind the camera and on the screen.

Learn more about Widen The Screen at: us.pg.com/widen-the-screen.