Reconceiving the Water Challenge: Turning Scarcity Into Abundance
From Old Mutual's Tomorrow 2016
Dec 6, 2016 9:15 AM ET
Campaign:
Old Mutual's Tomorrow 2016
While there may be sufficient physical sources of water, behavioural patterns often lead to water scarcity. That which may be abundant effectively becomes scarce through waste, poor pricing, inefficient allocation or the inability of human systems to keep up with the latest technologies. However, institutions can foster decisions that take us on a path from scarcity back to abundance.
To assess the true sustainability of a resource you have to look at both sides of the coin to fully appreciate water risk and security as material issues on a country’s water balance sheet.
