ViacomCBS Launches Vote for Your Life Campaign in Partnership With The Ad Council

The 2020 election was on track to have historic voter turnout as part of record voter enthusiasm. The COVID-19 pandemic, however, has set back efforts to increase voter registrations and participation. In fact, registration is down 70% in some states due to the pandemic and Americans are rightly confused about how they can cast their ballot this year.

These new PSAs remind Americans (with an emphasis on communities of color) that their vote can impact issues such as racial justice, healthcare, the environment, and more.

The work drives to VoteForYourLife.com, where Americans can access tools and resources that allow them to check their registration status and make a plan to vote.