Twitter “Thunderclap” Spreads the Word About National CSR Awards

Tech innovation doesn’t always involve brand-new devices, software, or apps. Take Thunderclap. The tool that allows multiple users to send the same Tweet simultaneously launched in 2012, but was shut down by Twitter a day later as violating that platform’s terms of service. What a difference a few years make! Twitter has been on wobbly reputational grounds lately, from complaints about its use by terrorists to concerns by Wall Street about its profit outlook. Now, Twitter seems OK with Thunderclap, which turns out to be a great method for online campaigning. The latest Thunderclap is being put forth by the National CSR Awards. Sign in to your account on Jan 15th, Tuesday, on the chatter machine to support and learn more.

John Howell, Editorial Director