2015 Halo Awards Honor Efforts that Do Well by Doing Good
CHICAGO, May 28, 2015 /3BL Media/ - Campaigns that salvaged underfunded sports programs, funded canine cancer research and taught kids to be safe online -- all while building stronger businesses -- were among the initiatives honored at the thirteenth annual Cause Marketing Halo Awards.
Sixteen category-specific winners were selected out of nearly 100 entries by the Cause Marketing Forum at its annual conference. In addition, the United Nations Foundation and CVS Health each received a Cause Marketing Golden Halo Award for breakthrough, long-term efforts to do well by doing good.
Descriptions of winning campaigns can be found online at http://www.CauseMarketingForum.com/halo15
Taking home multiple honors this year was:
Sports Matter a cause marketing campaign from DICK’s Sporting Goods that raises awareness about underfunded youth athletic programs and provided a crowdfunding tool through which selected youth sports teams could raise money from supporters and earn a matching grant through the company’s foundation.
“Once again Halo-winning campaigns rose to the top by effectively communicating cause-related messages while measurably generating social and financial dividends,” said Cause Marketing Forum President David Hessekiel.
This year’s Cause Marketing Halo Award-winning campaigns were:
Best Transactional Campaign Winners
Best Social Media Campaign Finalists
Best Message-Focused Campaign Winners
Best Video Winners
Best Health-Related Campaign Winners
Best Environmental or Animal Campaign Winners
Best Social Service Campaign Finalists
Best Education Campaign Finalists
Now in their thirteen year, the Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing. They are presented to US and Canadian companies by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed. All Halo winners can be seen online at http://www.CauseMarketingForum.com/halo15.