AARP and LA Galaxy Ink Agreement to Help Bridge Generations
LOS ANGELES, October 25, 2017 /3BL Media/ – The five-time MLS Cup winning team, the LA Galaxy and AARP have entered into a multiyear agreement that names AARP an official and community sponsor. The agreement, brokered by AEG Global Partnerships, is AARP’s first in Major League Soccer and is the foundation for a joint campaign, “The Game Unites Us” (in Spanish: “El Juego Nos Une”). Community building and unification are very important to AARP’s work in California and nationwide, and both principles were catalysts in planning for this collaboration.
“Young and old – soccer unites us,” said Luis Campillo, AARP California, Los Angeles metro manager. “Soccer is a big deal in Los Angeles. People love to play soccer; they love to watch soccer. We are excited to work with the LA Galaxy and bring what we can to their fan experience and share their team with our members and volunteers in new and creative ways. We love how soccer brings families and generations together.”
This relationship was created to introduce a unique value offering to AARP’s 3 million members in California. As part of this sponsorship, during home games, AARP will have a presence on the concourse of the StubHub Center and will spotlight and celebrate the volunteers who embody the AARP spirit in the Los Angeles community.
LA Galaxy and AARP will also offer soccer enthusiasts the chance to attend an LA Galaxy fantasy training camp – a day of fun that will include professional training by former LA Galaxy players or select coaching staff, access to the locker room and training facilities at StubHub Center, a lunch with current team players and coaches, and more. To enter, fans 21 and up nominate a deserving person in their life and detail how he or she has supported their passion for soccer. Entries can be submitted online at http://sweeps.aarp.org/soccer. AARP and the LA Galaxy will choose 20 participants – 10 winners along with the person that nominated them – to attend the camp.
AARP is dedicated to elevating issues that are important for communities and people of all ages, including financial security, age-friendly living and family caregiving. Through its sponsorship, AARP will continue to draw attention to these issues by working with the LA Galaxy Foundation to support local communities through dedicated service projects. Furthermore, AARP, AARP Foundation, and the LA Galaxy Foundation will collaborate on community events that highlight their shared values.
“AARP and the LA Galaxy share a mutual interest in engaging the local soccer community and enhancing the fan experience through activities both in and outside the stadium,” said Robert Vartan, senior director, AEG Global Partnerships. “This strategic relationship allows us to shine a spotlight on the value of the work AARP does in Los Angeles, and we look forward to developing further service projects together.”
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.
ABOUT AARP Foundation
AARP Foundation works to ensure that low-income older adults have nutritious food, affordable, livable and healthy housing, a steady income, and strong and sustaining bonds. We collaborate with individuals and organizations who share our commitment to innovation and our passion for problem-solving. Supported by vigorous legal advocacy, we create and advance effective solutions that help struggling older adults transform their lives. AARP Foundation is the affiliated charity of AARP. Learn more at aarpfoundation.org.
ABOUT THE LA GALAXY
The LA GALAXY is an American professional soccer club based in Los Angeles that competes in Major League Soccer (MLS). It is one of the league’s most decorated clubs, having won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014), the Supporters’ Shield four times (1998, 2002, 2010, 2011), and the Lamar Hunt U.S. Open Cup twice (2001, 2005), and it is one of just two MLS teams to win the CONCACAF Champions’ Cup (2000).
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Beck Media & Marketing for AEG Global Partnerships
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