Branding for Good Helps Businesses “Show Their Good” by Defining Their Cause-Brand, by Engaging their Employees and Creating Media for Promotional Purposes
(3BL Media) Toronto, ON - March 16, 2012 - There are many initiatives happening globally that build business and do good at the same time. Branding for Good, a new cause-branding and media creation agency, highlights how a company’s brand is affected through their impacts both on a local and global level.
Research has shown that 78% of consumers will prefer one brand over the other if they know the company involved is a socially responsible company and, among a number of countries worldwide, Canadians remain one of the most receptive to CSR communications. It has also been shown that most companies don’t purposefully integrate their sustainable initiatives into their marketing. This is where Branding for Good works their magic.
Executive Director, Roger Brenninkmeyer, says of he and his team:
As individuals, we come from different backgrounds and professions. We are designers, writers, strategists, media experts and community beacons. As a group, we have the ability to bring fresh, creative ideas to the table and a desire to see our creative energies be used for a better world.
They work with businesses to create a personalized branding image and help identify the right community partner to compliment the company brand and vision. For those that are already realizing daily success in their CSR program, Branding For Good also creates cost-concious media packages that tell the world what they are doing. Single-event initiatives are designed where “all you have to do is roll up your sleeves and jump in” and the day’s events are captured and relayed through social media and their own online quarterly publication.
Your company can do well by doing good and these guys can show you how.
BRANDING FOR GOOD
Define. Engage. Showcase.