(3BLMedia/theCSRfeed) – Northampton, MA – June 2, 2010 - Cause Marketing Forum (CMF), an organization founded in 2002 to help bring non-profits and companies together to do well by doing good, has partnered with 3BL Media, the leading CSR, sustainability and cause marketing communications company, to raise awareness for the CMF’s Roadmap to a Better Future conference on June 2-3, 2010 in Chicago.
3BL Media will be onsite at the event with a studio and video production crew to film a series of video interviews with delegates, speakers, and other conference participants. All videos will be distributed throughout the 3BL Media distribution network, consisting of thousands of media points, professionals, consumers, social networks, online communities, as well as category specific and mainstream news sites and aggregators. Additionally, all videos will be distributed through Reuters Insider, a new video service targeted at the financial community.
"We are excited to work with 3BL Media at this year's Cause Marketing Forum as a way to extend the reach of the conference beyond the walls of the conference center. The powerful combination of video and social media will allow us to shine a spotlight on some of today's leading Cause Marketing organizations and their initiatives", said David Hessekiel, Cause Marketing Forum President.
“It is widely accepted that video is becoming the medium of choice for news and content. We are delighted to partner with Cause Marketing Forum to showcase some of the amazing work that member organizations are doing.” says John Howell, producer and editorial coordinator at 3BL.
The Cause Marketing Halo Awards will be announced at the conference. Judged by an interdisciplinary panel of cause marketing experts, the Halo Awards recognize outstanding programs. One business and one nonprofit organization are singled out for “Cause Marketer of the Year” honors.
3BL Media works with organizations to tell their CSR, sustainability and cause marketing stories across the social web. Through a combination of traditional and social media in combination with the largest networks of media points, professionals and consumers focused on these issues, 3BL Media has developed an effective method to increase the impact, influence and reach for cause marketing initiatives for organizations worldwide. 3BL works with organizations ranging from multinational corporations to governmental agencies, non-profits and small privately held companies.
About 3BL Media
3BL Media is the leading CSR (Corporate Social Responsibility), sustainability, and cause marketing communications company. The company’s experienced team of professionals helps organizations—from nonprofits to multinational corporations—have a positive influence on society and the environment through information sharing that leverages the most cutting-edge technology and social media. 3BL Media is the producer of 3BL TV
featuring The CSR Minute, CSR Unscripted and The CSR Report and maintains the largest distribution network of CSR-focused media points, professionals and consumers.
For more information please contact:
John Howell, Producer
866-508-0993, ext. 121